6 Reasons to Outsource WordPress Website Development

 

Creating a professional website and establishing an online presence have never been easier thanks to popular open-source content management systems (CMS) like WordPress. With WordPress, users get a lot of flexibility and freedom to build an attractive and engaging website. The system offers a wide range of design customization options, a user-friendly programming language, and a massive library of plugins to extend site functionality.

 

However, many businesses often don’t have the time and resources to create a WordPress website on their own, much less maintain and optimize it. As a result, companies outsource WordPress website development to experts instead.

What does it mean to outsource WordPress website development?

Outsourced WordPress website development services involve working with professional web developers to create, maintain, and optimize your WordPress site. These services are delivered by a single freelancer, a marketing agency, or even a managed IT services provider that offers website development. Depending on the provider, website development services can be charged a flat project fee or on an hourly basis.

What are the benefits of WordPress website development services?

While developing a WordPress website on your own is possible, there are several reasons why it makes more sense to outsource WordPress website development:

1. Better WordPress utilization

Setting up a WordPress site is actually fairly straightforward. You just have to pick a domain name, select a web hosting plan, install the CMS, and start customizing your site.

 

However, the real work comes in taking advantage of all the features WordPress has to offer. Plugins, widgets, and custom codes can be tricky to work with, and you may not even know all the features your site needs. A professional WordPress website developer will know what features to utilize and how to get the most out of WordPress. This results in a better website that looks and functions just the way you originally envisioned it.

2. Considerable time and money savings

If you choose to develop a WordPress site on your own, be prepared to invest a lot of time and energy into it. Although most users can operate WordPress without coding, a little knowledge of PHP, HTML, or CSS can go a long way toward customizing and fine-tuning your website.

 

Then, there’s the design and layout of the website itself, which can be tough to nail down if you’re not up to date on the latest web design concepts. Adding too many plugins without fully understanding how they work can also cause your website to be slow or crash, potentially costing you more time and money to fix.

 

By outsourcing web development, you don’t have to learn nuanced programming and design concepts from scratch. The experts already have the skills, experience, and knowledge to handle your site efficiently so you never have to make costly mistakes. More importantly, you’ll only need to pay a fixed rate for the service instead of hiring and training in-house web developers, which is much more cost-effective in the long run.

3. Optimized web performance

WordPress web developers make sure your website loads quickly by streamlining back-end code, implementing lightweight themes, setting up caching plugins, and using web-friendly images. Additionally, developers work closely with hosting providers to ensure your website can handle high traffic volumes. Such practices keep your website running optimally all year round, which is especially important for increasing user retention.

4. Search engine optimization (SEO)

SEO is a large part of website development services. From optimizing titles and meta descriptions to creating fresh content, an experienced web developer knows how to structure your site so that it ranks higher on search engines like Google. With better SEO, your company can enjoy increased brand visibility, which in turn means more opportunities to attract and convert prospective customers.

5. Fully managed website security

Websites tend to be prime targets for cybercriminals. If your website is not adequately secured, your company may suffer from expensive data breaches and compliance violations.

 

A qualified WordPress developer can secure your website with security measures like:

 

  • Proactive monitoring – This entails web developers monitoring your website 24/7 to check for any malicious activity.
  • Regular updates – This involves developers periodically checking for and installing the newest WordPress updates to patch vulnerable areas of your site.
  • Firewall – This network security firmware blocks and permits only certain web traffic from communicating with your website based on IP addresses, browser types, and other criteria.
  • SSL certificate – This is a digital certificate that verifies users as well as encrypts data between your website and visitors’ browsers. An SSL certificate is vital for websites with an eCommerce, user account, or online form component that processes sensitive information.
  • Authentication plugins – These prevent unauthorized users from accessing sensitive information and web pages by requiring passwords and usernames.
  • Password rules – These determine how passwords should be created, such as requiring alphanumeric characters and minimum password lengths.
  • Automated backups – Data backups ensure your important business information is never lost in the event of a cyberattack or server failure. 

6. High-quality support and thoughtful recommendations

WordPress web development firms provide round-the-clock customer service, ensuring that your website is always up and running. Whenever there’s a problem or you need help with something, experienced developers are just a phone call away to provide reliable technical advice.

 

Developers may even suggest new website features or improvements to increase user engagement and conversion. For example, they may recommend adding a blog section that allows users to leave comments, an online chatbot for customer service, or new payment options like Apple Pay. At the end of the day, web developers are a valuable source of insights that could drive long-term success.

 

Outsourcing WordPress web development ultimately gives your business a dependable, secure website that’s always up to date with the latest features and design trends. By leaving the technical details to the professionals, you can focus on making your website shine. 

 

Dynamic Solutions Group provides WordPress web development services that cover everything from hosting and domain registration to website design, SEO, and security. If you want to create a stunning business website, contact us today.